Create intelligent eco-industrial chain Changhong brand value of 78.675 billion

On June 28th, the World Brand Lab (WBL) released the 2012 (Ninth) "China 500 Most Valuable Brands" ranking in Beijing. Changhong built a scale-up and value-added growth with its intelligent and ecological industrial chain. The development system has a brand value of 78.675 billion yuan. Prof. Stephen Wagger, who is attending the press conference at Oxford University's Said Business School, analyzed from the perspective of brand value. Although Chinese brands still suffer from the problems of reliability, safety, and product recall problems caused by 'Made in China', but with Chinese brands With the promotion of consciousness, Huawei, Changhong, Lenovo and other companies have already stepped onto the global stage.

Based on financial analysis, consumer behavior analysis and brand strength analysis, the World Brand Lab believes that in recent years, Changhong has made remarkable achievements in the areas of smart ecological industrial chain construction, white power industry operations, and emerging industries. Changhong has successfully built an intelligent eco-industrial chain system that integrates black-and-white industrial integration and horizontal and vertical interactions, adheres to technological innovation under the guidance of business model innovation, focuses on end-of-cloud integration, and the Internet of Things, and strengthens synergies and integration of internal and external resources. Integrated innovation has led China's home appliance industry to break through in competition with foreign brands. Among them, the white business has become Changhong's new bright spot, successfully bringing Huayi and Meiling into a benign development track, and the compressor industry is expected to become the largest in the world next year.


At the same time, relying on its brand advantages, Changhong has achieved initial success in opening up new industries. Has entered the IT communications, waste appliances recycling, kitchen and toilet, small appliances, lighting and other fields, of which, Changhong Jiahua sales of more than 10 billion. Changhong has also initiated the establishment of a number of industry organizations such as China Smart Alliance, OLED Industry Alliance, Sichuan Industrial Innovation Design Alliance, and has signed cooperation agreements with Tsinghua University, University of Electronic Science and Technology, Xi'an Jiaotong University, and other institutions to deepen the cooperation between production, teaching and research, and promote the transformation of scientific and technological achievements. .

In terms of brand building, Changhong has once again become the main sponsor and strategic partner of the Chinese table tennis team through the renewal of the contract, deepening the cooperation between the two sides in marketing, brand promotion and other aspects, and continuing the successful example of “corporate + sports” for a win-win situation. The two sides have a total of 25 schools in 13 cities across the country and launched the “Happy Pong Pong Campus Activities” to popularize youth table tennis. In addition, Changhong was selected as one of the four case studies of “Changhong Corporate Strategy, Management Innovation, Corporate Culture Construction, and Changhong Leadership” and was selected as a case study of the China Business Management Case Center of the School of Economics and Management of Tsinghua University.

It is reported that in 2011, Changhong's overall sales reached 72.3 billion yuan, an increase of nearly 20% year-on-year, and achieved a cross-billion growth for three consecutive years. According to the data released by China Enterprise Alliance, Changhong has risen to the 141th among the top 500 Chinese companies in 2011, to the 64th among the top 500 manufacturers, and the 7th among the top 100 electronics companies. Qiangzhong re-first place.

In addition, Sichuan Province has a total of 19 brands in the list, ranking the eighth in the "China's 500 Most Valuable Brands" regional distribution in 2012, ranking first in the Midwestern provinces. The Sichuan brands that Changhong had nominated were Wuliangye and Langjiu.